Helping the Blind Play Again

Remember the Pepsi Refresh Project? As I recall, Pepsi was going to fund socially conscious projects that people voted on or something like that. Well anyway, it looks like it’s still going in some capacity and The Sound of Football is the beneficiary of some those sugary sweet dollars. Using camera technology developed for the 2010 World Cup to track players in action on the pitch, a team of European technologists(?) have re-purposed the technology to create a navigable soundscape. In the video above this amazing concept allows blind athletes to navigate and play a game of sightless soccer pretty well. The broader applications of such technology could be quite amazing and inspiring.